@font-face{font-family:Anybody;src:url('/fonts/anybody.woff2') format('woff2');font-weight:100 900;font-stretch:50% 150%;font-display:swap}
@font-face{font-family:Instrument Sans;src:url('/fonts/instrument-sans.woff2') format('woff2');font-weight:400 700;font-display:swap}
:root{--paper:#f1f0eb;--ink:#15151e;--soft:#53535f;--line:#cac8bf;--gold:#d4a23a;--link:#77520c;--red:#e8432b;--night:#15151e;--display:Anybody,Arial,sans-serif;--text:'Instrument Sans',Arial,sans-serif}
*{box-sizing:border-box}
html{color:var(--ink);background:var(--paper);font:400 18px/1.6 var(--text)}
body,h1,h2,h3,p,figure{margin:0}
a{color:var(--link);text-decoration-thickness:2px;text-underline-offset:4px;text-decoration-color:var(--gold)}
a:hover{color:var(--ink)}
a:focus-visible,summary:focus-visible{outline:2px solid currentColor;outline-offset:6px}
img{display:block;width:100%;height:auto}
.wrap{width:min(100% - 104px,1260px);margin-inline:auto}
.skip{position:fixed;left:16px;top:12px;background:var(--paper);padding:8px 16px;transform:translateY(-150%);z-index:10}
.skip:focus{transform:none}
.header{border-bottom:1px solid var(--line)}
.header-inner{min-height:79px;display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:30px}
.brand{display:inline-flex;align-items:center;gap:11px;width:max-content;color:var(--ink);text-decoration:none;font:720 21px/1 var(--display);font-variation-settings:'wdth' 108}
.brand-mark{flex:none;display:grid;place-items:center;width:36px;height:36px;background:var(--ink);color:var(--paper);font:690 17px/1 var(--display);position:relative}
.brand-mark::after{content:'';position:absolute;top:6px;right:6px;width:5px;height:5px;border-radius:50%;background:var(--red)}
.nav{display:flex;align-items:center;gap:32px}
.nav a{color:var(--ink);text-decoration:none;font-size:16px;font-weight:560;padding:5px 0;border-bottom:2px solid transparent}
.nav a:hover,.nav [aria-current=page]{border-color:var(--red)}
.button{display:inline-flex;align-items:center;justify-content:center;width:fit-content;min-height:51px;padding:13px 23px;background:var(--gold);color:var(--ink);font:670 16px/1.25 var(--text);text-decoration:none}
.button:hover{background:var(--ink);color:var(--paper)}
.header-action{justify-self:end;min-height:42px;padding:10px 17px}
.hero{position:relative;isolation:isolate;background:#222024;color:var(--paper);min-height:clamp(575px,47vw,700px);display:grid;align-items:center}
.hero img,.hero::after{position:absolute;inset:0;width:100%;height:100%;z-index:-2}
.hero img{object-fit:cover;object-position:center 49%}
.hero::after{content:'';z-index:-1;background:linear-gradient(90deg,#13131af5 0%,#13131ade 29%,#13131a5e 64%,#13131a16 100%),linear-gradient(0deg,#13131a52,transparent 48%)}
.hero-copy{padding-block:69px 77px}
.kicker{display:flex;align-items:center;gap:11px;font-size:15px;font-weight:560;color:var(--soft);line-height:1.35;margin-bottom:18px}
.kicker::before{content:'';width:21px;height:2px;flex:none;background:var(--red)}
.night .kicker,.hero .kicker{color:#e2dcd2}
h1,h2,h3{font-family:var(--display);line-height:1.04;text-wrap:balance}
h1{font-size:clamp(51px,6.7vw,100px);font-weight:690;letter-spacing:-.056em;font-variation-settings:'wdth' 87}
h2{font-size:clamp(37px,4.2vw,65px);font-weight:655;letter-spacing:-.052em;font-variation-settings:'wdth' 91}
h3{font-size:clamp(25px,2.6vw,35px);font-weight:670;letter-spacing:-.036em;font-variation-settings:'wdth' 94}
.hero p:not(.kicker){max-width:43ch;margin-top:24px;font-size:clamp(18px,1.65vw,22px);line-height:1.5;color:#f1ebe1}
.hero-actions{display:flex;align-items:center;flex-wrap:wrap;gap:23px;margin-top:33px}
.hero a:not(.button),.night a:not(.button){color:#f1ca73}
.hero .button:hover,.night .button:hover{color:var(--ink);background:var(--paper)}
.strip{border-bottom:1px solid var(--line)}
.strip .wrap{display:grid;grid-template-columns:repeat(3,1fr);margin-block:0;padding:0;list-style:none}
.strip li{padding:20px 23px;font-size:16px;font-weight:650;border-left:1px solid var(--line)}
.strip li:first-child{border-left:0;padding-left:0}
.section{padding-block:76px 83px}
.heading{display:grid;grid-template-columns:1.35fr .65fr;align-items:end;gap:48px;margin-bottom:42px}
.heading>p{color:var(--soft);max-width:42ch}
.grid{display:grid;grid-template-columns:repeat(3,1fr);gap:30px}
.grid article{border-top:2px solid var(--ink);padding-top:19px}
.grid h3{margin-bottom:13px}
.grid p,.detail p,.faq p{color:var(--soft)}
.grid a{display:inline-block;margin-top:15px;font-weight:640}
.night{background:var(--night);color:var(--paper)}
.night .heading>p,.night .grid p,.night .contact-copy{color:#d7d3cc}
.night .grid article{border-color:#666571}
.contact{display:grid;grid-template-columns:1.2fr .8fr;align-items:center;gap:38px}
.contact-copy p{margin-bottom:23px;max-width:37ch}
.content-hero{padding-block:68px 61px;border-bottom:1px solid var(--line)}
.content-hero h1{max-width:13ch}
.content-hero p:not(.kicker){margin-top:24px;max-width:57ch;color:var(--soft);font-size:21px}
.details{display:grid;gap:34px;padding-block:55px 75px}
.detail{display:grid;grid-template-columns:.8fr 1.2fr;gap:45px;padding-top:25px;border-top:2px solid var(--ink);scroll-margin-top:20px}
.detail ul{margin:12px 0 0;padding-left:22px}
.detail a{display:inline-block;margin-top:14px}
.faq{max-width:850px;margin-top:30px}
.faq details{border-top:1px solid var(--line)}
.faq details:last-child{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;display:flex;justify-content:space-between;align-items:center;gap:18px;cursor:pointer;padding:15px 0;font-weight:650}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:'+';color:var(--link);font-size:23px;line-height:1}
.faq details[open] summary::after{content:'−'}
.faq p{max-width:65ch;padding-bottom:20px}
.footer{display:grid;grid-template-columns:1fr auto;gap:28px;align-items:start;padding-block:32px 37px;font-size:14px}
.footer p+p{margin-top:4px}
.footer .brand{font-size:17px;margin-bottom:10px}
.footer .legal{text-align:right}
@media(max-width:900px){
  .wrap{width:calc(100% - 64px)}
  .heading{gap:27px}
  .grid{gap:22px}
}
@media(max-width:800px){
  .header-inner{grid-template-columns:minmax(0,1fr) auto;gap:10px 8px;padding-top:11px;padding-bottom:8px}
  .header .brand{width:fit-content;max-width:100%;font-size:18px}
  .header-action{grid-column:2;grid-row:1;padding:9px 13px;min-height:40px;font-size:14px}
  .nav{grid-column:1/-1;gap:24px}
  .nav a{font-size:15px}
}
@media(max-width:650px){
  .wrap{width:calc(100% - 40px)}
  .hero{min-height:520px;align-items:end}
  .hero img{object-position:61% center}
  .hero::after{background:linear-gradient(0deg,#13131af7 0%,#13131ad0 40%,#13131a44 81%),linear-gradient(90deg,#13131a5e,transparent)}
  .hero-copy{padding-block:155px 42px}
  .hero p:not(.kicker){margin-top:17px}
  .hero-actions{margin-top:22px;gap:15px}
  .strip li{padding:12px 8px;font-size:13px;line-height:1.3}
  .section{padding-block:49px}
  .heading,.grid,.contact,.detail,.footer{grid-template-columns:1fr;gap:19px}
  .grid{gap:27px}
  .heading{margin-bottom:28px}
  .content-hero{padding-block:45px}
  .details{padding-block:38px 51px}
  .footer .legal{text-align:left}
}
@media(max-width:380px){
  .wrap{width:calc(100% - 32px)}
  .brand{font-size:17px;gap:8px}
  .brand-mark{width:29px;height:29px}
  .header-action{font-size:13px;padding-inline:9px}
  .nav{gap:19px}
  h1{font-size:clamp(34px,12vw,46px)}
  h2{font-size:clamp(29px,10vw,38px)}
  h1,h2,.contact .button{overflow-wrap:anywhere}
  .strip .wrap{grid-template-columns:1fr}
  .strip li,.strip li:first-child{border-left:0;padding:8px 0}
  .strip li+li{border-top:1px solid var(--line)}
}
@media(max-width:300px){
  .header-inner{grid-template-columns:minmax(0,1fr)}
  .header-action{display:none}
  .nav{flex-wrap:wrap}
}

.commercial-hero .hero-copy{padding-block:54px}
.commercial-hero .hero-text{max-width:680px}
.commercial-hero h1{font-size:clamp(42px,4.65vw,66px);text-wrap:balance}
.commercial-hero p:not(.kicker){font-size:18px;max-width:56ch;margin-top:19px}
.copy-actions{display:flex;align-items:center;flex-wrap:wrap;gap:15px 22px;margin-top:25px}
.offer-link{font-weight:650}
.commercial-hero::after{background:linear-gradient(90deg,#13131afa 0%,#13131ade 37%,#13131a60 69%,#13131a12 100%),linear-gradient(0deg,#13131a5a,transparent 55%)}
.copy-split{display:grid;grid-template-columns:1fr 1.12fr;gap:clamp(30px,6.3vw,100px);align-items:start}
.copy-split h2,.audience h2,.sprint-layout h2{font-size:clamp(36px,3.85vw,58px)}
.prose p + p{margin-top:15px}
.prose h2 + p,.prose h3 + p,.prose h3 + ul{margin-top:16px}
.prose p + h3,.prose ul + h3{margin-top:30px}
.prose ul{padding-left:1.15em;margin:16px 0 19px}
.prose li + li{margin-top:4px}
.soft-band{background:#e7e5dd}
.section-title{margin-bottom:35px}
.service-grid article{padding-bottom:9px}
.service-grid p{line-height:1.55}
.pipeline-block{border-top:1px solid var(--line);margin-top:35px;padding-top:24px}
.pipeline{display:flex;flex-wrap:wrap;align-items:center;gap:8px 11px;padding:0;list-style:none;font-size:16px;font-weight:650}
.pipeline li:not(:last-child)::after{content:'→';display:inline-block;margin-left:11px;color:var(--soft)}
.pipeline-block>p{color:var(--soft)}
.sprint-layout{display:grid;grid-template-columns:1.45fr .65fr;gap:clamp(27px,7vw,100px);align-items:start}
.sprint-price{border-top:2px solid currentColor;padding-top:22px}
.sprint-price p:first-of-type{font-family:var(--display);font-size:clamp(27px,3vw,42px);line-height:1.14;letter-spacing:-.04em}
.sprint-price .button{margin-top:20px}
.method-list{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));list-style:none;margin:0;padding:0;gap:22px;counter-reset:steps}
.method-list li{counter-increment:steps;border-top:2px solid var(--ink);padding-top:15px}
.method-list li::before{content:counter(steps,decimal-leading-zero);color:var(--soft);font-size:15px;font-weight:650}
.method-list h3{font-size:clamp(22px,2.1vw,32px);margin:8px 0 10px;overflow-wrap:anywhere}
.method-list p,.audience p{color:var(--soft)}
.audience{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,6vw,85px)}
.audience>div{padding-top:23px;border-top:2px solid var(--ink)}
.cta-separator,.direct-email{margin-top:14px}
.cta-separator + .copy-actions{margin-top:7px}
.faq details p+p{margin-top:-8px}
@media(max-width:950px){
  .method-list{grid-template-columns:repeat(3,minmax(0,1fr))}
  .commercial-hero .hero-text{max-width:600px}
}
@media(max-width:650px){
  .commercial-hero .hero-copy{padding-block:92px 43px}
  .commercial-hero::after{background:linear-gradient(0deg,#13131afa 0%,#13131af4 47%,#13131a8c 79%,#13131a28)}
  .commercial-hero img{object-position:70% center}
  .commercial-hero h1{font-size:clamp(31px,9vw,50px)}
  .commercial-hero p:not(.kicker){font-size:17px;margin-top:15px}
  .copy-split,.sprint-layout,.audience{grid-template-columns:minmax(0,1fr);gap:23px}
  .copy-split h2,.audience h2,.sprint-layout h2{font-size:clamp(29px,8vw,44px)}
  .method-list{grid-template-columns:repeat(2,minmax(0,1fr));gap:18px}
  .copy-actions{margin-top:20px}
}
@media(max-width:300px){
  .method-list{grid-template-columns:minmax(0,1fr)}
}

.hero-video{position:absolute;inset:0;width:100%;height:100%;z-index:-2;object-fit:cover;object-position:center 49%;opacity:0;pointer-events:none}
.hero-video.is-ready{opacity:1}
@media(max-width:650px){
  .hero-video{object-position:70% center}
  .commercial-hero .hero-copy{padding-bottom:74px}
  }
@media(prefers-reduced-motion:reduce){
  .hero-video,}

/* HERO v2 (2026-11-12): eyebrow + short claim + one lead line + levers strip */
.commercial-hero{grid-template-rows:1fr auto;align-items:stretch}
.commercial-hero .hero-copy{align-self:center;padding-block:64px 40px}
.commercial-hero .hero-text{max-width:760px}
.commercial-hero h1{font-size:inherit;letter-spacing:normal;font-variation-settings:normal}
.hero-eyebrow{display:flex;align-items:center;gap:12px;font:600 16px/1.35 var(--text);letter-spacing:.01em;color:#e2dcd2;margin-bottom:22px}
.hero-eyebrow::before{content:'';width:24px;height:2px;flex:none;background:var(--red)}
.hero-claim{display:block;font-family:var(--display);font-size:clamp(50px,6.4vw,98px);font-weight:690;line-height:.96;letter-spacing:-.05em;font-variation-settings:'wdth' 87;text-wrap:balance}
.commercial-hero p.hero-lead{font-size:clamp(18px,1.55vw,21px);max-width:46ch;margin-top:26px}
.hero-levers-wrap{padding-bottom:26px}
.hero-levers{display:flex;flex-wrap:wrap;gap:8px 0;margin:0;padding:18px 0 0;list-style:none;border-top:1px solid #ffffff38;font-size:15px;font-weight:600;color:#e2dcd2}
.hero-levers li:not(:last-child)::after{content:'';display:inline-block;width:5px;height:5px;border-radius:50%;background:var(--red);margin:0 16px 2px;vertical-align:middle}
.principle{border-bottom:1px solid var(--line)}
.principle-inner{display:grid;grid-template-columns:1.3fr .7fr;gap:clamp(28px,6vw,90px);align-items:end;padding-block:48px}
.principle-claim{font-family:var(--display);font-size:clamp(24px,2.3vw,34px);line-height:1.15;letter-spacing:-.035em;font-weight:650;font-variation-settings:'wdth' 92}
.principle-goal{color:var(--soft);max-width:38ch}
@media(max-width:650px){
  /* mobile: the video gets a clear band at the top, text sits below on the dark fade */
  .commercial-hero{min-height:0}
  .commercial-hero img,.commercial-hero .hero-video{object-position:82% 30%;height:min(76vw,380px)}
  .commercial-hero::after{background:linear-gradient(180deg,#13131a00 0,#13131a00 calc(min(76vw,380px) - 140px),#13131ae6 min(76vw,380px),#13131a 100%)}
  .commercial-hero .hero-copy{padding-block:calc(min(76vw,380px) - 70px) 26px}
  .hero-claim{font-size:clamp(40px,11.5vw,56px)}
  .hero-eyebrow{font-size:14px;margin-bottom:14px}
  .hero-levers{font-size:13px;gap:6px 14px}
  .hero-levers li:not(:last-child)::after{display:none}
  .hero-levers li::before{content:'';display:inline-block;width:5px;height:5px;border-radius:50%;background:var(--red);margin:0 8px 2px 0;vertical-align:middle}
  .principle-inner{grid-template-columns:1fr;gap:16px;padding-block:36px}
}
@media(max-width:650px){.method-list li{min-width:0}.method-list p,.method-list h3{hyphens:auto;overflow-wrap:break-word}}
/* Desktop only: header stays at the top while scrolling (Drew 2026-11-12) */
@media(min-width:801px){.header{position:sticky;top:0;z-index:50;background:var(--paper)}html{scroll-padding-top:96px}}

/* Back to top button (2026-11-12): appears after 600px of scroll */
.to-top{position:fixed;right:clamp(16px,2.5vw,32px);bottom:clamp(16px,2.5vw,32px);z-index:60;width:52px;height:52px;display:grid;place-items:center;border-radius:50%;background:var(--gold);color:var(--ink);text-decoration:none;box-shadow:0 6px 20px rgba(0,0,0,.28);opacity:0;visibility:hidden;transform:translateY(10px);transition:opacity .25s,transform .25s,visibility .25s,background-color .2s,color .2s}
.to-top.is-on{opacity:1;visibility:visible;transform:none}
.to-top:hover{background:var(--ink);color:var(--paper)}
.to-top:focus-visible{outline:3px solid var(--ink);outline-offset:3px}
@media (prefers-reduced-motion:reduce){.to-top{transition:none}}
/* room under the footer so the back-to-top button never covers it */
.footer{padding-bottom:96px}
/* hero tag: larger and in the display face, so it reads clearly but stays distinct from the lead text (Drew 2026-11-12) */
.hero-eyebrow{font-family:var(--display);font-size:clamp(20px,1.85vw,27px);font-weight:640;line-height:1.2;letter-spacing:-.015em;font-variation-settings:'wdth' 112;color:#f6f1e8;margin-bottom:20px;gap:14px}
.hero-eyebrow::before{width:30px;height:3px}
@media(max-width:650px){.hero-eyebrow{font-size:18px;margin-bottom:14px;gap:12px}.hero-eyebrow::before{width:22px}}